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"After winning the STOREROTICA 2009 'Accessories Manufacturer of
the Year' Award and speaking during the What's New Marketplace's 'Smart
Sessions,' we had retailers seeking us out at the Ellie booth wanting
to see all of our products and get our opinions on how selling and
upselling shoes could add a significant profit to their bottom line. We
recommend to vendors that they participate with STOREROTICA to get
brand awareness out to new retailers, while also getting current buyers
excited about their new products."
–Bridget Silvestri, Director of PR, Ellie Shoes
The 4th Annual STOREROTICA “What’s New Marketplace” Convention & Tradeshow will be held August 22-25, 2010, at the luxurious Mirage Hotel & Casino in Las Vegas. (The show days are technically Monday to Wednesday, August 23-25, but there is early registration for attendees on Sunday, August 22.) As it was in 2007 and 2008, the 2010 STOREROTICA Convention will be combined with the Annual Gentlemen’s Club EXPO. When combined with the EXPO, these two conventions represent the largest convention & tradeshow for all adult retail venue owners and operators including adult retail stores, lingerie boutiques, erotic toy & apparel stores and adult nightclubs. It’s the only event of its kind in the world — don’t miss it!  Take some time to surf this website to see the coverage from past STOREROTICA Conventions to see the power of this once-a-year show, and be sure to stop back often as we post more details on what will be on tap at the 2010 STOREROTICA “What’s New Marketplace” Convention & Tradeshow. Below is the tentative agenda: TENTATIVE AGENDA:SUNDAY, August 223-6 pm Badge pick-up for pre-registered guestsMONDAY, August 239 am-7 pm Registration Desk open12-1 pm Workshop 1: Living Room Sex! How to get the most out of home parties 1-2 pm Workshop 2: Can I Help You? How to have the most knowledgable staff 2-3 pm Workshop 3: Where there’s smoke, there’s profit! How to set up a smoke section in your store 3-4 pm Workshop 4: Erotic Feng Shui! How to properly set up and merchandise your store 9 pm-Midnight Opening Night “Endless Summer Hawaiian Luau” Party Poolside at The Mirage’s Dolphin Bar TUESDAY, August 249 am-7 pm Registration Desk open9:30-10:30 am Continental Breakfast 10:30-12:00 pm The “Heads of State” Roundtable Discussions 12:00-1:00 pm The STOREROTICA Awards Presentation 1-7 pm STOREROTICA/EXPO Tradeshow open 8-11 pm The 13th Annual Adult Nightclub & Exotic Dancer Awards Show & Reception In the Grand Ballroom inside The Mirage Hosted by comedian Ralphie May WEDNESDAY, August 2510 am-6 pm Registration desk open9:30-10:30 am Continental Breakfast 10:15-12:00 pm Panel: Positive legal decisions for the adult industry 12:00 pm-1:30 pm Panel: How to develop a positive relationship with your community 1-7 pm STOREROTICA/EXPO Tradeshow open 9 pm-Midnight Closing Night “Woodystock” Entertainer Showcase & Party At Rick’s Cabaret, Las Vegas
WHAT HAPPENS IN VEGAS ...As producers of industry conventions for more than 25 years, we know that the formula for a successful event means offering attendees a show that is informative, enlightening, educational—and fun! That’s why we produce our shows in Las Vegas. That’s why we hold our panel sessions and seminars in the morning and early afternoon, and then do the Tradeshow late afternoon and early evening with plenty of music and cocktails. Our Tradeshows are parties unto themselves, and we have found that a relaxed setting appeals to the vendors manning the booths and the buyers walking the aisles.EARLY ATTENDEE REGISTRATION DISCOUNT:Register before May 30 and get your STOREROTICA attendee badge for $95, a $50 savings off the regular Attendee registration rate of $145 per person.AWARDS SHOW TICKET DISCOUNT:While online or on the phone, be sure to order your awards show tickets for the 2010 STOREROTICA & ED Awards Show on Tuesday night during STOREROTICA 2010; awards show tickets are regularly $89 each, but can be bought at the discounted rate of $79 per ticket through May 30.REDUCED HOTEL ROOM RATES:If you are planning to attend STOREROTICA 2010, we encourage you to book your room today at The Mirage Hotel & Casino since we sell out of our room block every year. Call The Mirage group reservations at (800) 499-6311 to reserve your room and be sure to ask for the special “STOREROTICA & Club Owners EXPO” room rate of $115 per night. For a look at the luxurious sleeping rooms at The Mirage, as well as all of their restaurants, nightclubs and other great amenities, log on to http://www.mirage.com/DISCOUNT HOTEL ROOMS FOR ENTERTAINERS/MODELS:The Mirage is offering entertainers and models a special $95 room rate. Call The Mirage group reservations at (800) 499-6311 to reserve your room and be sure to ask for the special “STOREROTICA & Club Owners EXPO ENTERTAINERS” room rate of $95 per night.PAST CONVENTION SPEAKERS
One of the highlights of the Annual STOREROTICA Convention and Tradeshow are
the Panel Sessions and Workshops, where
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